The advertising production manager works by managing all tasks and workers involved in the production of printed advertising. Some of the tasks include checking the printing aspects of several media that includes displays, promotions, newspapers, digital advertising, and magazines. The duties and responsibilities of the production manager are many, but the prime ones have been listed down.
Management of production staff
It is the sole duty of a production manager to hire the production staff and monitor their day to activities at work and also approving on the tasks that are complete. The skills and capabilities of every individual in the department of production management must be assessed in order to assign appropriate jobs to every individual working in the organization. Some production managers are also involved in directing its staff on shop signs and other related jobs. With the help of the human resources department, the production manager conducts interviews in order to choose the best suitable candidate for his team. Look here if you are looking for led signage.
Works with advertisement art directors
The advertisement agency works hand in hand with the production manager to understand the product requirements or specifications such as choosing themes for shop signs in Sydney and meeting other such requirements within the given timeline. Advertisement production managers are often consulted by art directors to exchange and share ideas and come up with innovative techniques to satisfy the specifications of their clients. It is important to understand the requirements of agency clients and fulfill their expectations and hence the production manager does all it takes to meet the demands of the agency clients. Building a good relationship with your clients is yet another quality of a reputed advertising production manager.
Giving approvals for layouts
Reviewing and approving layouts with the art director and staff members is another duty which is performed by the production manager. Also, if there is any scope for improvement, then necessary adjustments are done after discussion and mutual agreement. The ability to foresee the problems and offer instant solutions or alternatives is what makes a production manager famous and appreciable.
Choosing outsourced suppliers
The advertising production manager also conducts checks related to the press. After closely reviewing the work of the suppliers, the production manager takes the next step of approving or rejecting depending on the job done. The account executive, art director, and creative director work jointly towards reviewing the materials prepared for online ads or magazines. The production manager then ensures that the process of approval keeps going in order to meet the deadlines. These are some of the responsibilities of a good advertising production manager that requires a whole lot of experience, interpersonal skills, team bonding, and creative minds.